Govt hands Green Deal brief to Carat

Carat has been appointed by the Department of Energy and Climate Change to work on a new government policy called the Green Deal.

Department of Energy and Climate Change: appoints Carat
Department of Energy and Climate Change: appoints Carat

The Aegis-owned agency will handle communications planning for a campaign to  raise awareness of the new initiative after pitching for the business.

Green Deal aims to help consumers implement energy-saving home improvements in order to make their homes more energy-efficient.

The agency will work on a consumer engagement plan designed to build trust and confidence in the policy.

The campaign will launch in mid-January.

Media buying will be handled by M4C, the Government’s dedicated media arm housed within Group M.

Jon Pile, the client director at Carat, said: "We will use our understanding of the sector to develop a strategy that frames the Green Deal around home improvement, an area that we know our key consumer segments are interested in."

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1 Brands that forge an emotional tie are best protected from copycats

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