TCA picks up Royal Bank of Scotland business account

The Royal Bank of Scotland Group has appointed The Communications Agency to handle its £2 million business advertising account.

RBS: The Communications Agency will target businesses
RBS: The Communications Agency will target businesses

The agency won the business after a four-way pitch against other RBS roster agencies.

The Communications Agency, which has worked on campaigns for RBS Group’s retail and corporate divisions since 2005, will handle integrated advertising for the business banking side of both NatWest and RBS.

The agency will be tasked with creating advertising, digital and direct activity to target businesses from start-ups to large corporate customers of the banks.

Adam Leigh, the chief executive of The Communications Agency, said: "We’re delighted to have been given such a big vote of confidence in our creative and strategic thinking. We are very excited about the direction we will be taking in 2013 to create work that is competitively distinctive."

The review was handled by RBS Group’s procurement department and kicked off in November last year.

M&C Saatchi continues to handle the bulk of RBS’s retail banking business. Other agencies on the finance group’s roster include CHI & Partners, CST The Gate and TBWA\Manchester.

Separately, RBS Group is reviewing its digital creative agency roster for its main consumer banking brands.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Christmas 2016 ads: the best so far
Shares0
Share

1 Christmas 2016 ads: the best so far

Buster the Boxer, Mrs Claus, a doll that comes to life and an adventurous carrot feature in this year's Christmas ads. Campaign rounds up the best ads from the season.

Just published

More