Pitch update

This week's pitch news.

HSBC: Saatchi & Saatchi, Grey and JWT remain in the contest after the exit of BBDO
HSBC: Saatchi & Saatchi, Grey and JWT remain in the contest after the exit of BBDO

BBDO is the second network to be dropped from the HSBC global pitch. The decision narrows the pitchlist down to Saatchi & Saatchi, Grey and the incumbent, JWT. McCann Worldgroup exited the process in November.

The ongoing saga of the Government’s review of its creative roster is set to play for some time. It is said to have advised the pitching agencies that the results of the creative review have been delayed until late February, two months behind schedule. Meanwhile, the strategy review is set to kick off in April.

Think back to 2 August. To jog memories: it was the day that Team GB’s Peter Wilson won gold in the men’s double trap and Sir Chris Hoy, Jason Kenny and Philip Hindes did the same in the men’s team sprint. It was also the day that General Mills announced it was reviewing the pan-European advertising for its Nature Valley cereal bar brand. Having taken about as long as the Algerian athlete Taoufik Makhloufi did to run the 800 metres, the final stage of the pitch is next week.

Having gone into research over Christmas, the outcome of the £10 million Carling advertising account is eagerly anticipated among the three contenders – Beattie McGuinness Bungay, Creature and the incumbent, VCCP. Insiders suggest that Creature is well-placed to capture the business.

Adam & Eve/DDB and Mother are waiting for a decision on the Flora pitch, also in research, which is due at the end of the month.

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Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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