Red Bull signs tennis star Victoria Azarenka

Be the first to comment
Victoria Azarenka: signs up to Red Bull (picture credit Assaf Yekuel)
Victoria Azarenka: signs up to Red Bull (picture credit Assaf Yekuel)

Red Bull has made a strategic move into tennis by signing up the World Number one tennis player Victoria Azarenka.

Red Bull has made a strategic move into tennis by signing up the World Number one tennis player Victoria Azarenka.

Azarenka has signed a personal endorsement deal with the energy drink, becoming the first tennis player to endorse the Red Bull brand.

The Belarusian is currently defending her Australian Open title in Melbourne. She has signed a multi-year deal, though specific financial details have not been disclosed.

The 23-year-old said: "I am really excited to be part of the Red Bull family. I’ve always enjoyed the product and admitted how they have worked with their athletes."

The signing of Azarneka is the first time the energy drink has signed up a tennis star.

The World Number One already has deals with Wilson, MuscleTech, Citizen Watches and Six Star Pro Nutrition.

She will be joining a number of other sporting stars which have deals with Red Bull which include the golfer Rickie Fowler, NFL player Reggie Bush, and NBA stars Deron Williams and Blake Griffin.

Red Bull is primarily associated with extreme sports and last year the brand was widely acclaimed for the Red Bull Stratos space jump which attracted eight million concurrent views on YouTube.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published