Diet Coke celebrates its 30th anniversary

Diet Coke celebrates its 30th anniversary in the UK and Europe this year and is to put the occasion at the heart of its marketing, in order to engage with its core female target audience in the aftermath of the Olympic Games.

  • 06-2008---NORDIC-DESIGNER-CCL-CANS.jpg

    06-2008---NORDIC-DESIGNER-CCL-CANS.jpg

  • 02-1983---CCL-GERMAN-PRINT-ADVERTISEMENT.jpg

    02-1983---CCL-GERMAN-PRINT-ADVERTISEMENT.jpg

  • 03-1990---US-ADVERTISING-CAMPAIGN.jpg

    03-1990---US-ADVERTISING-CAMPAIGN.jpg

  • 04-1994---OUTDOOR-CAMPAIGN.jpg

    04-1994---OUTDOOR-CAMPAIGN.jpg

  • 05-1997---ROBERT-MERRILL-BEHIND-THE-SCENES.jpg

    05-1997---ROBERT-MERRILL-BEHIND-THE-SCENES.jpg

  • 10-2012---JPG-PORTRAIT.jpg

    10-2012---JPG-PORTRAIT.jpg

  • 07-2008---SEX-AND-THE-CITY-PATRICIA-FIELD-BOTTLES.jpg

    07-2008---SEX-AND-THE-CITY-PATRICIA-FIELD-BOTTLES.jpg

  • 08-2009---MANOLO-BLAHNIK-CCL-BOTTLE.jpg

    08-2009---MANOLO-BLAHNIK-CCL-BOTTLE.jpg

  • 09-2011---KARL-LAGERFELD-BOTTLES-2.jpg

    09-2011---KARL-LAGERFELD-BOTTLES-2.jpg

  • 01.jpg

    01.jpg

of

Diet Coke was launched in 1982 in the US, and in the UK and Europe the following year.

In the US, the brand organised celebrations last year, including experiential activity involving guerrilla gangs of brand ambassadors throwing 30-second street parties for Diet Coke drinkers.

A similar level of activity is planned for the UK and Europe this year.

Here Marketing looks at some of Diet Coke's most memorable campaigns and iconic cans.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published