Creighton named Mindshare UK CEO
Mindshare has promoted Mark Creighton to UK chief executive. He replaces Jed Glanvill, who becomes the UK chairman alongside his existing post of EMEA regional leader.
Creighton has played a pivotal role at the WPP media agency since he joined as its chief operating officer in 2010. He was previously the managing director at i-level for four years.
Glanvill, who has spent seven years at the helm of Mindshare’s UK business, was given a wider international remit in 2011 that encompassed Ireland, France, Spain, Portugal and South Africa.
Creighton will continue to report to Glanvill and use his experience to champion tie-ups between technology companies, media owners and brands.
Ita Murphy, Mindshare’s managing director, stepped down in December after 12 years.
Creighton said: "The media landscape continues to change at rapid pace, and my job is to help steer Mind-share and its clients through these changes. Media agencies have moved from the agent between clients and media owner to advisors orchestrating media partners, technology platforms and the consumer themselves."
Glanvill stressed the "real impact" Creighton has made on the operational side of the business since he joined the agency.
Glanvill added: "I’ve had seven great years leading Mindshare and look forward to my new challenges as chairman, but today is about Mark, who I know will prove himself as a brilliant country leader."Follow @DurraniMix
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Digital Media Senior Executive - Mobile - Leading Agency Ultimate Asset £23000 - £28000 per annum + Amazing Benefits, London
- SENIOR DIGITAL PLANNER - INTEGRATED AGENCY Live Recruitment £50000 - £70000 per annum, City of London
- Digital Marketing Manager - Ardington Ltd Ball & Hoolahan £Competitive Salary Package, South East
- Brand Activation Manager Ball & Hoolahan £36,000 + Car/Car Allowance, South East
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition
- Dove launches first cinema campaign with 'real beauty' sequel
- IAB: ad is 'viewable' if half of it is seen for one second
- Powerade launches global World Cup campaign
- We Are Pi wins Wrangler's European creative account