New York Bakery Co "start spreading" by Now

A new TV campaign for New York Bakery Co, created by Now, launches on Friday 18 January. The work uses recipe suggestions to help inspire families to explore different ways of using bagels. It is part of the company’s communications investment this year, which includes a package redesign and PR activity. The ad was created by Lee Goulding and directed by Sean de Sparengo through Believe Media.