Agencies line up for Bentley ad account

By Jeremy Lee, campaignlive.co.uk, Thursday, 17 January 2013 08:00AM

Bentley, the Volkswagen-owned luxury car marque, is looking for an agency to handle its estimated £5 million pan-European advertising account.

Bentley: reviewing ad account

Bentley: reviewing ad account

The manufacturer has approached agencies directly about the pitch, which comprises mainly direct marketing, dealer marketing, events and regional advertising. A result is expected before the summer.

Bentley’s UK account has most recently been handled by Adam & Eve/DDB, which also oversees advertising for its VW parent. It is understood that the agency will repitch for the business.

In September last year, Adam & Eve/DDB strengthened its relationship with VW by picking up the £5 million advertising account for VW Commercial Vehicles after a pitch against VCCP, Beattie McGuinness Bungay and the incumbent, Iris.

In June last year, Bentley handed its estimated £15 million global media account to PHD. The pitch also featured Media­Com, which works on VW brands including Seat, Audi and Skoda.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs