What brands can learn from the Skittles rainbow-inspired Twitter feed

Skittles is winning fans for its Twitter feed with some truly "rainbow"-inspired Tweets, which show how some brands are taking an off-beat approach to social media and are winning.

In the vein of Betfair and others like it who have taken a different approach to social media, and finding their social voice, Skittles is experimenting with humour and plenty of animal references. It seems to be working, as its Twitter following grows.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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