HTC parts with Mother and moves £100m global ad business in-house

By Anne Cassidy, campaignlive.co.uk, Friday, 18 January 2013 08:28AM

HTC, the smartphone company, has parted ways with Mother, the incumbent on its estimated £100m global ad business, moving its advertising in-house.

HTC: One X mobile phone activity

HTC: One X mobile phone activity

Mother won the global account in March last year after a pitch against HTC's US incumbent, Deutsch LA, and its agency in Asia, Saatchi & Saatchi Singapore, after picking up the pan-European business in July 2011.

HTC's contract with Mother had come to an end and the company has now moved its global advertising business in-house to be run out of its headquarters in Taiwan.

HTC has been suffering financial woes lately, losing market share to rivals such as Samung.

Earlier this month, HTC announced that fourth-quarter operating income fell by 95% to just NT$0.6bn (£12m) on revenues, down by 41% to NT$60bn (£1.2bn).

Mother's last major global campaign for HTC featured TV and digital work showing the world's first free-fall fashion shoot filmed on a mobile phone.

This article was first published on campaignlive.co.uk

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs