Volvic runs Facebook search for social brand advocates

Volvic is searching for talented photographers via a Facebook competition, which aims to find a team of social media brand advocates and community managers.

Volvic: runs competition on Facebook
Volvic: runs competition on Facebook

The Danone-owned water brand has enlisted bloggers to drum up interest in the competition, launching today.

Entrants have the chance to win "Volcanicity-related once in a lifetime experiences", including special access to festivals, gigs and outdoor adventures.

Volvic's Facebook fans can enter the competition by submitting a photo that they feel most strongly expresses the "Volcanicity" brand idea.

The public will be able to vote on their favourite entries. Winners will be given a camera to document the yet-to-be revealed volcano experiences and will form an ongoing team of social media brand advocates called Team Volcanicity.

Jon Marchant, brand manager at Volvic, has described the campaign as "the first time we've reached out to our fans in this way".

The campaign was created by social media agency We Are Social.

Deola Laniyan, account director at We Are Social, explained fans will, "become our community managers meaning the content that's posted is much more likely to resonate with their peers and drive engagement."

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Brexit reaction: Ad industry rocked by UK vote to leave EU
Shares0
Share

1 Brexit reaction: Ad industry rocked by UK vote to leave EU

Senior figures from across the UK's advertising industry have reacted with shock and dismay after the country voted to leave the European Union.

Just published