Virgin Media promotes Jeff Dodds to chief marketing officer

Be the first to comment
Jeff Dodds: appointed chief marketing officer at Virgin Media (photo: Colin Stout)
Jeff Dodds: appointed chief marketing officer at Virgin Media (photo: Colin Stout)

Virgin Media has appointed Jeff Dodds as its chief marketing officer, replacing Nigel Gilbert, who is due to take on a new role within the wider Virgin group.

Dodds has been with Virgin Media since March 2009, and became executive director of brand and marketing communications in June 2011.

The CMO position was created with Gilbert's arrival in January 2011, during which time he has helped integrate the company by establishing its customer marketing organisation, which brings together commercial strategy, customer insight and experience and brand and advertising.

Under this new structure, Virgin Media's marketing team has been active throughout the past year, with high-profile campaigns starring Usain Bolt, David Tennant, Mo Farah, Stephen Fry and Sir Richard Branson.

Andrew Barron, chief operating officer at Virgin Media, said: "I'm delighted Jeff is our new chief marketing officer. Jeff has delivered some of our very best campaigns and genuinely outstanding advertising.

"Orchestrating high-profile work and sponsorships such as Virgin Media's V Festival, 'Britain's Got Talent' and Virgin Media Shorts, Jeff has ensured we're always front of mind and makes our customers and staff proud to be with Virgin Media. I look forward to his continued creativity and leadership."

Before joining Virgin Media, Dodds was director of brand and marketing for Callaway Golf and, prior to that, he spent five years at Honda.


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

  • Account Executive £22000 - £25000 per annum + great benefits! Twist Recruitment, London
  • Designer £28000 - £38000 per annum Major Players, London
  • ACCOUNT DIRECTOR £40000 - £50000 per annum + bonuses and benefits Live Recruitment, Birmingham
The end of false recognitions

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published