Ian Darby thinks Wieden & Kennedy has hit a hole in one with its golf commercial, "no cup is safe", for Nike: "This spot makes great use of the golfing talent on offer – the new Nike signing, Rory McIlroy, gives an especially good performance. A hugely entertaining piece of content, it moves along at a jolly pace and provoked more than one smile." The work was written by Shaine Edwards, art directed by Derrick Ho and directed by Wayne McClammy through Hungry Man.
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Cinema viewers this weekend will see an unusual takeover by Channel 4 of Digital Cinema Media's regular ident during the ad reel.
You'll be seeing less work from DDB at award shows in 2016. Here's why.