Ian Darby thinks Wieden & Kennedy has hit a hole in one with its golf commercial, "no cup is safe", for Nike: "This spot makes great use of the golfing talent on offer – the new Nike signing, Rory McIlroy, gives an especially good performance. A hugely entertaining piece of content, it moves along at a jolly pace and provoked more than one smile." The work was written by Shaine Edwards, art directed by Derrick Ho and directed by Wayne McClammy through Hungry Man.
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The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.
You'll be seeing less work from DDB at award shows in 2016. Here's why.