Pick of the Week: Nike

Ian Darby thinks Wieden & Kennedy has hit a hole in one with its golf commercial, "no cup is safe", for Nike: "This spot makes great use of the golfing talent on offer – the new Nike signing, Rory McIlroy, gives an especially good performance. A hugely entertaining piece of content, it moves along at a jolly pace and provoked more than one smile." The work was written by Shaine Edwards, art directed by Derrick Ho and directed by Wayne McClammy through Hungry Man.