OgilvyOne recruits three for data unit

OgilvyOne has boosted its data division with three senior hirings, including Matthew Bayfield, the co-founder of the data consultancy Tree.

OgilvyOne: hires Matthew Bayfield
OgilvyOne: hires Matthew Bayfield

Bayfield joins OgilvyOne as the head of data practice across Europe, Africa and the Middle East.

He will oversee OgilvyOne’s data division and develop the agency’s data proposition, helping clients use data to enhance the customer experience.

Bayfield will sit on the UK group board and report to Annette King, the EAME chief executive and UK chairman.

In addition, the agency has hired Pete Atherton and Alan Makepeace, who join as business partners on the global BlackRock and Philips accounts respectively.

Atherton joins from Inferno and was most recently responsible for setting up its San Francisco office to look after the Nokia global business.

Makepeace arrives from Table19, where he ran the BlackBerry digital EMEA account.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Flexible working rules at Dentsu Aegis

Fancy working for a company that cares about your work/life balance and focuses on your performance rather than the time spent at your desk?

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published