BBC Radio 6 "the 6 music tree" by Karmarama

A new ad for BBC Radio 6 Music, by Karmarama, aims to show the variety of music the station plays. "Where extraordinary music plays" uses a tree as a metaphor for the station with footage of artists, including Björk and Primal Scream, projected on to it. The spot was written by Paul Bailey, art directed by Russell Hendrie, and animated and directed by Yves Geleyn.