McDonald's runs ad to knock rival Burger King

Be the first to comment
McDonald's: press ad promotes fast-food chain's beef burger content
McDonald's: press ad promotes fast-food chain's beef burger content

McDonald's is today running press ads aimed squarely at attacking its rival Burger King, which has been caught up in the horsemeat scandal.

Burger King has been forced to dump thousands of its products, including Whoppers and Angus Burgers, which were sourced from the Irish beef supplier Silvercrest, where horsemeat DNA was found.

The McDonald's print ad, created by Leo Burnett, is running today in the Metro, The Sun, the Mirror and the Daily Star, and proclaims that its burgers are "100% beef."

The ad says, "B is for the 100% British & Irish beef in our burgers."

It forms part of McDonald's A-Z series of ads, which initially launched in 2011, and appears the day after news that Burger King had been forced into dumping burgers sourced from the Silvercrest factory.

McDonald’s said the ad was part of an on-going campaign.

McDonald's runs ad to knock rival Burger King

SUBSCRIBE TO CAMPAIGN

Only £49 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published