McDonald's runs ad to knock rival Burger King

McDonald's is today running press ads aimed squarely at attacking its rival Burger King, which has been caught up in the horsemeat scandal.

McDonald's: press ad promotes fast-food chain's beef burger content
McDonald's: press ad promotes fast-food chain's beef burger content

Burger King has been forced to dump thousands of its products, including Whoppers and Angus Burgers, which were sourced from the Irish beef supplier Silvercrest, where horsemeat DNA was found.

The McDonald's print ad, created by Leo Burnett, is running today in the Metro, The Sun, the Mirror and the Daily Star, and proclaims that its burgers are "100% beef."

The ad says, "B is for the 100% British & Irish beef in our burgers."

It forms part of McDonald's A-Z series of ads, which initially launched in 2011, and appears the day after news that Burger King had been forced into dumping burgers sourced from the Silvercrest factory.

McDonald’s said the ad was part of an on-going campaign.

McDonald's runs ad to knock rival Burger King

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published