YouTube plans to challenge cable and Netflix with paid-for channels

YouTube is planning the next phase of its development and is reported to be launching pay-per-view channels, which would see it challenge cable TV as well as streaming services such as Netflix and LoveFilm.

YouTube: reportedly set to launch pay-per-view channels
YouTube: reportedly set to launch pay-per-view channels

According to various reports, Google's YouTube has been in contact with a number of content producers with a view to supplying it with programming, which could be priced in the region of $1 to $5 (63p to £3.17) a month.

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BBH deputy ECD Caroline Pay exits
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1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

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1 Agencies' anger at failure of Stronger In campaign

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