Hometown London wins online casino 32Red
Hometown London has picked up the global advertising account for the online casino 32Red.
The agency will initially seek to increase awareness of its online casino product in the UK with an above-the-line campaign over the next few months. It has also been tasked with launching 32Red into new key markets, starting with Italy.
The account moves from Cravens without a formal pitch. According to Nielsen, 32Red spent £3m on advertising in the UK over the past 12 months.
David Gamble, creative director of Hometown, said: "This is a great opportunity for us to work with a hugely ambitious client to grow their reputation in and beyond the UK. Their product is second to none and we aim to build them a brand to match it."
Mark Quayle, head of marketing at 32Red, said this was an "important time" for both Hometown and 32Red.
"Hometown has the energy and excitement to match ours, and I’m excited by what the future holds," he added.
Gamble and Simon Labbett, the co-founders and creative directors of the Rainey Kelly Campbell Roalfe/Y&R digital shop Saint, launched Hometown in April last year and picked up a brief from ITV in November.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Business Director Direct Recruitment £80,000 + Bens, London (Central), London (Greater)
- Account Manager Direct Recruitment £28,000 - £32,000, London (Central), London (Greater)
- Account Director Direct Recruitment £45,000, London (Central), London (Greater)
- Senior Account Manager Direct Recruitment £32,000 +, London (Central), London (Greater)
- Samsung calls global advertising and media review
- Watch the first YouTube clip, nine years on
- British Airways moves paid search account to Forward3D
- M&C Saatchi's Enyi Nwosu takes global role at Mindshare
- Post Office reviews advertising, DM and digital accounts
- Yahoo hosts exclusive X-Men: Days of Future Past films