IPA investigates GPS review flaws

The IPA is investigating the Government Procurement Service after agency pitches were hit by further delays.

Government advertising: the IPA will look to ensure future GPS reviews run more smoothly
Government advertising: the IPA will look to ensure future GPS reviews run more smoothly

The advertising trade body will meet the GPS and the Cabinet Office after its creative framework has been put in place at the end of February.

They will look at how the GPS can improve future reviews and use IPA and ISBA best practices.

The IPA will also question the length of docu­mentation issued to participating agencies and discuss with the Cabinet Office whether any part of the GPS legislation can be revised.

Delays to the GPS’s creative, media buying and strat­egy and communications planning reviews have been caused by the unexpected volume of agencies applying and complicated government legislation, which includes stringent rules and regulations to ensure fairness.

The Government has revealed that it does not expect to appoint a media buying agency until March 2014, nearly two years after the closure of COI.

It had been hoped that the GPS would kick off a review of its media buying arrangements, currently held by WPP’s M4C, at the beginning of this year. However, the review will not begin until November.

The strategy and communications planning business will not be awarded until August at the earliest.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Brexit reaction: Ad industry rocked by UK vote to leave EU
Shares0
Share

1 Brexit reaction: Ad industry rocked by UK vote to leave EU

Senior figures from across the UK's advertising industry have reacted with shock and dismay after the country voted to leave the European Union.

Just published