WWF "illegal wildlife trade" by Ogilvy & Mather
Campaign Work, Thursday, 31 January 2013 08:00AM
Ogilvy & Mather’s new campaign for the World Wide Fund for Nature highlights the growing rate of illegal wildlife trade in rhinos in Africa through a press campaign using an illustration by the studio Salamagica.
The image depicts every stage of the illegal wildlife trade, from point of slaughter to point of sale. It is being supported by radio and Facebook activity. It was written by Giles Montgomery and art directed by Denis Kakazu.
This article was first published on Campaign Work
- Senior Account Manager - BTL / [Shopper] / Drinks - Integrated Agency - £34k to £39k Fill Recruitment £34k - £39k, plus superb benefits, London (Greater) / London (Central), London (Greater) / London (West), London (Greater)
- Agency Sales Manager - soft-sell, premium inventory, top site! Ultimate Asset £40000 - £50000 per annum + bonus, West End
- Insights Project Manager Ball & Hoolahan £30,000 p.a, London (Greater)
- Senior Account Director Twist Recruitment £60000 - £65000 per annum, City of London
- Audience Development Director - SEO, Social & Content - CLIENT Ultimate Asset £75000 per annum + bens, Hammersmith and Fulham
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- UK agencies win 7 Media Lions
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Aston Martin appoints WPP to global marketing account
- Ogilvy & Mather's radio work for Dove 'reduces Cannes jury to tears'