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Axe "lifeguard" by BBH
Campaign Work, Wednesday, 30 January 2013 03:59PM
Axe (Lynx in the UK) has released its Super Bowl spot, by Bartle Bogle Hegarty, which is the second instalment in its campaign for the Apollo fragrance.
This time, the astronaut is up against the charms of a lifeguard, but still manages to get the girl.
This article was first published on Campaign Work
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