Turkey of the Week: Subway

Sara Kimberley bets Louis Smith signed to appear in this before he won Strictly Come Dancing: "The strapline, ‘Where winners eat’, is patronising and fighting with Anthony Ogogo over whether chicken or turkey is better is enough to put anyone off their food. I will settle this fight: Louis, you win. It’s turkey."

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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