Sony seeks more inclusive PlayStation Network image

Be the first to comment

Sony is launching a campaign that sets out to disprove the notion its PlayStation Network online gaming platform is exclusive to hard-core gamers.

The company’s gaming branch, Sony Computer Entertainment, will launch a digital campaign on 4 February that will claim the Network is a "fun, social and accessible" way of gaming.

Sony's online gaming platform now has more than 90 million subscribers, but last week had its reputation hit by a £250,000 fine, after users’ data was exposed by a hack attack.

The upcoming campaign will attempt to encourage users to spend more time on the platform through a "way of play" creative theme, which is meant to explain various gamers' approach to gaming.

180 Amsterdam created the campaign, which will include three 45-second films that each celebrate a different gaming genre and "way of play".

Activity will run on YouTube, Facebook, PlayStation.com, the PlayStation blog and Twitter.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

  • Account Executive £22000 - £25000 per annum + great benefits! Twist Recruitment, London
  • Designer £28000 - £38000 per annum Major Players, London
  • ACCOUNT DIRECTOR £40000 - £50000 per annum + bonuses and benefits Live Recruitment, Birmingham
The end of false recognitions
Shares0
Share

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published