HMV shouldn't be closing down its Twitter feed

Troubled music retailer HMV caused a stir on Twitter yesterday as employees used the brand's official Twitter feed to live-blog mass redundancies taking place at the high street chain. This led to a call to close the brand's Twitter account down which would be a bad mistake.

Using the hashtag #hmvXFactorFiring, @HMVtweets claimed that staff were being fired by the HR department. The news was then confirmed by the administrator. Deloitte said that 190 people have been made redundant at the brand's head office and distribution centres.

The Tweets were quickly deleted, but not before they were widely shared. The feed also claimed that the "marketing director" was asking "How do I shut down Twitter?".

Continue reading this post on The Wall blog.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published