The Yomego SMR Index helps brands to benchmark their popularity in social channels. Follow @YomegoSocial
A look at the performance of Nintendo in social media over the past four months.
Facebook has reportedly overestimated the average amount of time that people spend viewing its videos for two years.
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.