Google+: ads create too much of a 'disruptive experience'

Google has reinforced its opposition to introducing ads to Google+, on the basis that they ruin the user experience.

Google+: saying 'no' to ads
Google+: saying 'no' to ads

The social network's global marketing director, Marvin Chow, said the search giant 'does not currently believe in advertising on Google+', describing it as a 'disruptive experience when [a user is] trying to have a meaningful conversation or look at a picture of a grandchild'.

The approach differs from the traditional business model of other social networks, including Facebook, which offers large-scale advertising on the site alongside information on users' news feeds.

Google is instead focused on developing features such as social annotations. This displays how many people have '+1'd' or followed advertisers within a search ad.

Chow said 'bringing an additional layer' of social experience to ads would remain a focus because the effectiveness was 'proven'.

Google claimed social annotations increased click-through rates by 10% on average, with H&M and Ocado enjoying 22% and 30% rises respectively.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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