The campaign saw 32 Instagram users from around the world compete to take the most eye-catching photos of their city. Samsung fans were then asked to vote for their favourite photos, from which the world’s most photogenic city was determined. Berlin was chosen, and it’s new status was celebrated at a recent Samsung party there.
The work includes a bespoke Tumblr hub
that also shows the benefits of the brand’s new Android 3G Wi-Fi connected camera.
The entrants received a series of shooting challenges using the different camera modes and their photos were then shared on along with other elements across social networks, branded content films and advertising.