Pick of the week: Old Spice

Anne Cassidy finds it hard to resist Old Spice’s new campaign for its Wild Collection of fragrances: "This is equal parts silly and entertaining. A panicky poker player realises he is seriously outmatched by his Old Spice-wearing opponent in both the lady-friend and the hawk department."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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