Pick of the week: Old Spice

Anne Cassidy finds it hard to resist Old Spice’s new campaign for its Wild Collection of fragrances: "This is equal parts silly and entertaining. A panicky poker player realises he is seriously outmatched by his Old Spice-wearing opponent in both the lady-friend and the hawk department."

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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