Jeremy Lee finds the upbeat Cash Converters ad distinctly depressing: "The growth in these companies is a grim indictment of some people’s personal finances. And this lame effort from Cash Converters would almost be funny if the reasons behind it being on air weren’t so sad."
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.