Jeremy Lee finds the upbeat Cash Converters ad distinctly depressing: "The growth in these companies is a grim indictment of some people’s personal finances. And this lame effort from Cash Converters would almost be funny if the reasons behind it being on air weren’t so sad."
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The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.
The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.