Jeremy Lee finds the upbeat Cash Converters ad distinctly depressing: "The growth in these companies is a grim indictment of some people’s personal finances. And this lame effort from Cash Converters would almost be funny if the reasons behind it being on air weren’t so sad."
Design Director £50000 - £55000 per annum Red Sofa London, City of London
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At C2 Montreal, Mike Yapp explains how technology is driving a narrative leap akin to the printed word