Jeremy Lee finds the upbeat Cash Converters ad distinctly depressing: "The growth in these companies is a grim indictment of some people’s personal finances. And this lame effort from Cash Converters would almost be funny if the reasons behind it being on air weren’t so sad."
Account Director, Financial Services £42000 - £45000 per annum + significant benefits The Great & The Good, City of London, London
Strategic SENIOR ACCOUNT MANAGER/ ACCOUNT DIRECTOR - Creative agency - London - £35-45k dependent on experience Judi Patton, London (East), London (Greater)
ACCOUNT MANAGER- Soft drinks and Booze - South West London agency - c. £30k c. £30k Judi Patton, London (South), London (Greater)
The loss of its marquee account is just the latest blow for one of adland's most celebrated brands. Is there a future for the Chicago stalwart?
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.