Kevin Mathers takes the helm at YouTube
Kevin Mathers, director of media solutions at Google UK, has been promoted to the position of managing director of YouTube, sales and operations as Google looks to boost the video site in the UK.
A source close to Google said Mathers will continue to take a lead role in media solutions but the new role is designed to reinforce YouTube’s presence and importance in the UK.
Mathers will now report to Dan Cobley, managing director of Google in the UK and Ireland, rather than to Benjamin Faes, the managing director of media and platform at Google across Northern and Central Europe.
As director of media solutions since January 2012 following the departure of Bruce Daisley, Mathers has been responsible for the introduction and growth of ad products including search, YouTube and other video, display, commerce, social and mobile.
A former captain in the British army, Mathers has been at Google since 2006 when he joined as head of partnerships for ISPs, portals and search. He held the role of industry leader of technology between March 2010 and January 2012.
After leaving the army in 1999, Mathers spent two years as a senior project manager at T-Mobile and then two years as a manager in the strategy and operations consulting arm of Deloitte.
This article was first published on campaignlive.co.uk
- Agency Account Executive - truly exciting multi-solution sell Ultimate Asset £35000 - £40000 per annum + Bonus + great benefits, West End
- Agency Group Head - exciting real-time social platform! Ultimate Asset £60000 - £70000 per annum + bonus, West End
- HEAD OF PROJECTS - DIGITAL AGENCY Live Recruitment Negotiable, City of London
- Ecommerce Content Manager - Travel brand - £40K + bonus Salt £38000 - £42000 per annum, London
- SEO/Social Media Executive Blue Skies Marketing Recruitment £23-28k + Benefits, Manchester
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Black horse returns in new Lloyds Bank campaign
- Aston Martin appoints WPP to global marketing account
- Geometry Dubai hands over Cannes Grand Prix amid controversy