Brand barometer: Social media performance of Asda

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Asda store
Asda store

A look at the performance of Asda in social media over the past four months.

Asda Social Brand Tracker

 

The Yomego SMR Index helps brands to benchmark their popularity in social channels. Follow @YomegoSocial

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Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
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1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

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