The Yomego SMR Index helps brands to benchmark their popularity in social channels. Follow @YomegoSocial
Meet the new breed of Digital Mavericks: the women driving digital development on their own terms.
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.