Brand barometer: Social media performance of Asda

A look at the performance of Asda in social media over the past four months.

Asda store
Asda store

Asda Social Brand Tracker

 

The Yomego SMR Index helps brands to benchmark their popularity in social channels. Follow @YomegoSocial

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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