Media business rankings

15 February 2013: No change this week in media, with Goodstuff remaining at the top with two wins.

Yorkshire Tea: Goodstuff will handle the consolidated Taylors of Harrogate media business
Yorkshire Tea: Goodstuff will handle the consolidated Taylors of Harrogate media business

Each week, Campaign publishes the agency new-business leagues across the creative and media sectors.

The attached tables rank agencies according to how much business they bring in as well as any accounts they lose.

They show the cumulative totals for new-business wins during the year, but a look back at previous weeks will give a snapshot of how agencies were doing up to that point in the year.

For a more detailed look at individual account wins, check out the account activity news feeds on Campaign and Brand Republic, or view the "new-business league" page on Brand Republic.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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