Tesco Mobile recruits O2 marketer Simon Groves for CMO role

Tesco Mobile has recruited Simon Groves, a marketer at its network carrier O2, to become its new chief marketing officer.

Tesco Mobile: new CMO joining from O2
Tesco Mobile: new CMO joining from O2

Groves, currently head of brand, marketing and customer experience strategy at O2-owner Telefonica UK, will report to Tesco Mobile chief executive Roger Fogg. He will oversee the mobile virtual network operator’s customer-facing marketing and brand activities.

He has spent 12 years at O2, with responsibility for its brand and marketing, including defining its customer experience strategy and plans for the UK.

Groves becomes the latest high-profile departure from O2's marketing team. Last month, long-serving marketing and consumer director Sally Cowdry departed after 13 years with the business, to become the top marketer at National Lottery-operator Camelot UK Lotteries.

Groves said: "I look forward to working with Roger and the rest of the team to ensure that on its 10- year anniversary, Tesco Mobile remains a highly competitive network delivering great experiences for all our customers."

Among the previous head marketers at Tesco Mobile is Lance Batchelor, who left in 2011, and is now chief executive at Domino's Pizza.

Follow @alex_brownsell
Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published