Sponsors express dismay over Oscar Pistorius murder charge

BT has expressed its shock over the news that brand ambassador Oscar Pistorius is charged with murdering his girlfriend, model Reeva Steenkamp.

Oscar Pistorius: one Nike ad pulled from website yesterday
Oscar Pistorius: one Nike ad pulled from website yesterday

In a statement, BT said: "Our thoughts are with all those affected by this tragedy.  Given the ongoing legal proceedings, it would be inappropriate for us to comment further."

Meanwhile, sponsor Nike said: "We're not making any comment at this stage other than to say that the incident is a police matter and we will continue to monitor the situation closely."

However, an ad that featured on Pistorius' official website reading, "I am the bullet in the chamber", was removed yesterday afternoon.

The website features prominent pictures of Pistorius wearing BT and Nike-branded sportswear. Pistorius is due to appear in court in South Africa this morning.

Sporting brand Nike has a history of associating itself with sporting stars who subsequently fall into disrepute, including Tiger Woods, whose extramarital affairs caused him to take a break from the sport, and Lance Armstrong, the cyclist found guilty of doping.

After initially standing by him, Nike terminated its relationship in October 2012.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published