Yorkshire Tea is launching a TV ad to support its sponsorship of the England cricket team. The campaign, created by Beattie McGuinness Bungay, depicts a joyous celebration of tea. When the umpire calls for "teatime" at a village cricket match, a Yorkshire Tea parade marches on to the pitch and the festivities begin. Yorkshire’s Marsden Silver Prize Band provided the soundtrack. The spot was written by Lorelei Mathias and Joe Koprowski, and art directed by Nathalie Turton. It was directed by Sam Washington through Another Film Company. Trevor Beattie was the creative director.