Marie Curie "symmetry" by DLKW Lowe

Marie Curie has launched a TV ad to support its annual fundraising campaign, the Great Daffodil Appeal. The spot, created by DLKW Lowe and directed by Tom Tagholm, focuses on people’s last moments meaning as much as their first. It encourages viewers to make a donation and wear one of the charity’s daffodil pins. The ad breaks on 28 February.