Audi hires BT marketer Nick Ratcliffe to top UK marketing post

Audi has appointed BT marketer Nick Ratcliffe as its UK head of marketing to replace Dominic Chambers, who left the company last year.

Audi: recruited new UK head of marketing
Audi: recruited new UK head of marketing

Ratcliffe, currently marketing director for BT Business, has prior experience of the automotive sector, having led the Mercedes-Benz brand in the UK for three years.

He has also previously held marketing roles at BMW, Citroen and Glaxo Pharmaceuticals.

Chambers, a former LG and Vodafone marketer, left the marque in December after 18 months in the post. He is not believed to have had a job to go to.

Ratcliffe joins Audi at a time when the brand, which is owned by Volkswagen, is riding high.

In January, it recorded the fourth-highest new car sales in the UK, sitting behind only Ford, Vauxhall and Volkswagen with a market share of 6.9%, according to SMMT figures.

Earlier this week, Audi kicked off its first augmented-reality ad campaign in the UK, to promote its R8 V10 Plus 'supercar' model.

Print and poster ads, created by BBH, are set to roll out on Friday (1 March). They will allow consumers to access a video of the car by using the Blippar image-recognition mobile app.

Audi declined to comment on Ratcliffe's appointment.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published