Martin Sorrell says Twitter is not an advertising medium

Martin Sorrell, the WPP chief executive, has said in an interview that Twitter is not an advertising medium, but a PR one.

Sorrell: says Twitter is a PR medium
Sorrell: says Twitter is a PR medium

Sorrell has been talking to the Harvard Business Review about everything from the state of the advertising business, to social media and emerging technology.

His interview takes in such topics as programmable T-shirts and Google Glass, and he also had a few things to say about Facebook and Twitter, and why he doesn't think they are advertising media.

His comments come a week after Twitter launched its advertising API, which could significantly boost the number of advertisers using Twitter and their ability to manage campaigns.

Sorrell has spoken before about Facebook, admitting it gets him in trouble, and how he doesn't see it as an advertising medium. He reiterated those comments, adding his thoughts on Twitter too.

His argument is that Twitter is a PR medium and that it lacks depth. He is obviously not the first to make such comments, but what he says carries weight.

Continue reading this story on The Wall

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published