Harvey Nichols "the new breed" by Adam & Eve/DDB

Harvey Nichols is to launch a tongue-in-cheek print, online and outdoor campaign featuring women carrying oversized dogs in handbags. The work, created by Adam & Eve/DDB, plays on the celebrity fashion trend of carrying small dogs in oversized handbags. The strapline reads: "Harvey Nichols – the new breed." The campaign was created by Matt Gay, John Long, Sigrid Egedal and Oli Rimoldi, and photographed by Miles Aldridge.