TBWA\London scoops Drinkaware creative brief

TBWA\London has won the advertising account for the alcohol education organisation Drinkaware after a competitive pitch.

Drinkaware: ad contest
Drinkaware: ad contest

The agency beat Havas Worldwide London in a head-to-head contest managed by ISBA. Drinkaware has spent £1.2 million on above-the-line advertising in the past 12 months, according to Nielsen.

Drinkaware called the pitch in November last year after splitting with the incumbent, OgilvyOne, which had recently picked up the £50 million Department of Health account.

OgilvyOne had worked on the business since February 2011 after winning a pitch against VCCP and M&C Saatchi. The agency’s most recent work for Drinkaware included an interactive digital campaign that targeted mums to highlight the importance of having meaningful conversations with children about alcohol.

The ads linked to an interactive video that hosted a Q&A session between the viewer and a child.

Neo@Ogilvy will continue to handle Drinkaware’s media planning and buying.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published