Channel 4 presenters pay homage to Diet Coke

Channel 4's male presenters, including Rick Edwards and George Lamb, are starring in their own version of the classic Diet Coke ad to celebrate the brand's 30th anniversary.

Edwards, Lamb and 'Made in Chelsea' star Ollie Proudlock will appear alongside eight male models this weekend to celebrate the birthday.

The C4 version was created by Sassy Films in collaboration with Diet Coke.

It will runs as a 20-second teaser ad at 5.45pm this evening before the brand's new "gardener" ad breaks at 8.50pm.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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