Channel 4 presenters pay homage to Diet Coke

Channel 4's male presenters, including Rick Edwards and George Lamb, are starring in their own version of the classic Diet Coke ad to celebrate the brand's 30th anniversary.

Edwards, Lamb and 'Made in Chelsea' star Ollie Proudlock will appear alongside eight male models this weekend to celebrate the birthday.

The C4 version was created by Sassy Films in collaboration with Diet Coke.

It will runs as a 20-second teaser ad at 5.45pm this evening before the brand's new "gardener" ad breaks at 8.50pm.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published