Advertising Association boss hits out at 'reckless' attacks from health lobby

Tim Lefroy, the Advertising Association chief executive, has slammed health lobby groups' recent attacks on advertising as "reckless" and has called for their claims to come under closer scrutiny.

Tim Lefroy: chief executive of the Advertising Association
Tim Lefroy: chief executive of the Advertising Association

Addressing the Westminster Media Forum this morning, Lefroy mounted a robust defence of advertising, saying that it "informs choice, forces competition, inspires innovation and makes markets efficient".

He said: "If we're to put economic recovery, jobs and growth first, the focus must be on what advertising does for people – not an imagined agenda of what it does to them."

Over the past fortnight, health lobby groups have demanded a ban on alcohol advertising and a 9pm watershed for "junk" foods.

Lefroy branded both moves a "reckless approach". He said: "It is time to seriously ask whether these groups need closer scrutiny."

During his keynote speech, Lefroy also urged the Government and industry to protect and develop the UK's global advantage across marketing and media.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published