Nespresso set to drop Hollywood star George Clooney

Nestle is to drop George Clooney as the face of its upmarket coffee brand Nespresso, after seven years.

George Clooney: Nespresso ends relationship
George Clooney: Nespresso ends relationship

Clooney became the face of Nespreso, the coffee capsule system made by the Swiss food giant, in 2006.

Last year, Penelope Cruz became the face of the brand in the US. Clooney was the face of the brand outside the US.

One source said that Nespresso was now exploring other opportunities. It is understood that Clooney’s contract will not be renewed, and he will not appear in advertising this year.

A spokesman for Nespresso said: "George Clooney became our brand ambassador in 2006 on the selection of Nespresso Club Members, we’ve built a solid relationship over the years.

"While this has helped to embody the values of the brand, we have to keep in mind that it is our Club Members who are the true representation of the Nespresso brand."

Nespresso has millions of members worldwide. Anyone who buys a machine becomes a member and receives information and advice on coffee, the Nespresso machines and the accessories.

Nespressso has been one of the star performers in the Nestle portfolio.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published